Dec 7, 2022
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Content Research and Writing

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Content Research and Writing

What do readers look for ? what do you need them to get and understand about what you do ? You want to understand your clients’ needs tobe able to put into words and graphics, the solutions you intend to offer them. You also need to have simple and direct, understandable material to enable the client understand the scale to which the content addresses their problem.

What is content research?

Content research is all about analyzing online content, picking out the best-performing ideas, and crafting a unique content strategy based on those conclusions.

Content analysis is a research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data (i.e. text). Using content analysis, researchers can quantify and analyze the presence, meanings, and relationships of such certain words, themes, or concepts.

How do you successfully write content research?

How to Perform Content Research

  1. Know and Understand Your Target Audience. …
  2. Learn What Your Competitors Write About. …
  3. Research Related Industry-Specific Keywords. …
  4. Identify Audience and Search Engine Results Page (SERP) Topic. …
  5. Gather Information. …
  6. Craft Headlines. …
  7. Introduction and Conclusion.

The 3 types of content under our Content Research Services

The best way to look at the kind of content you’re using across your digital landscape, including social media and email marketing, as well as social media and your blog, is to divide it into three types. They are: Creation, Curation, and Creative Curation

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